Often times it’s easier to convince someone they need a floor mat when they have high pile carpeting or a rough work surface. A chair mat for that space makes moving around easier and it protects flooring. For hard surfaces like tile, laminate, or hardwood floors, it’s a different conversation. People move around easily and are less likely to think about their need for a floor mat.
I had an interesting conversation with one of our customers recently. In the course of remodeling his kitchen, he needed to replace the knobs for his cabinets as the original knobs on his 1948 Saint Paul kitchen were dated. The old knobs worked just fine of course—they had been doing their job faithfully since Harry S. Truman was president.